Tourism and Events: Driving Growth and Showcasing Local Talent

Tourism has long been recognised as a key driver of economic activity, especially in regional areas. From providing jobs to stimulating local businesses, the industry plays a critical role in enhancing the prosperity of a region. Events, in particular, are a catalyst for growth, bringing visitors to new locations, and creating opportunities for local operators to showcase what they do best.

Recently, Morey’s Sports & Music Tours had the pleasure of attending the launch of North Festival in Launceston, Tasmania, an event that embodies the vibrant connection between tourism, local talent, and community growth.

The Tourism Industry’s Economic Impact

Tourism injects billions of dollars into regional economies each year. Whether it’s through accommodation, dining, transportation, or local attractions, the benefits are widespread. Regional events, such as festivals, concerts, and sporting matches, serve as magnets, drawing people in from surrounding areas and beyond. In doing so, they not only support local businesses but also create a flow-on effect that benefits suppliers, artisans, and service providers.

For instance, the North Festival in Launceston, with its focus on arts, culture, and food, brings an influx of tourists who explore everything the region has to offer—from dining in local restaurants to staying at nearby hotels. This increased foot traffic means more demand for hospitality staff, event coordinators, transport operators, and other essential roles, translating directly into job creation.

Events: Showcasing Local Businesses and Culture

Events like the North Festival give regional operators the chance to shine on a larger stage. Whether it's boutique accommodation providers, local food producers, or artisans, the festival serves as a platform for businesses to showcase their unique offerings to an audience eager to experience something new.

Morey’s Sports & Music Tours, for example, thrives on these events by offering tailored packages that allow guests to fully immerse themselves in the experience, from transportation and accommodation to event tickets. This seamless integration of tourism and events brings more opportunities to connect visitors with local culture, showcasing the talent, creativity, and hospitality that a region like Launceston has to offer.

Job Creation and Long-term Benefits

Tourism doesn’t just create jobs in the immediate term; it has the power to leave a lasting legacy. Visitors who come for one event may be inspired to return for future experiences, bringing long-term economic benefits to the region. Moreover, the need for skilled workers in tourism, hospitality, and event management often leads to local training and development initiatives, boosting employment opportunities and equipping the community with skills for the future.

In Launceston, the North Festival is helping to pave the way for further growth by attracting more visitors and showcasing the region as a must-visit destination. This not only helps sustain existing jobs but also creates new ones in various sectors, from retail and entertainment to transportation and lodging.

Bringing It All Together

At Morey’s Sports & Music Tours, we are passionate about the positive impact that tourism and events can have on local communities. By supporting regional events like the North Festival, we are contributing to the local economy and supporting the businesses that make regions like Launceston so special.

Next time you're thinking of a getaway, consider attending a regional festival or event—it’s a fantastic way to enjoy something new while supporting the local community, economy, and culture.

Check out the North Festival 2024 Program / 9th - 23rd October